The Department of Canadian Heritage did a national telephone survey of
1,963 Canadians recently asking them about their reading habits. The results
indicated that the much-publicized decline of printed word has been exaggerated.
The survey found that eighty seven percent of respondents read at least
one book a year, with a further thirteen percent of those who read more
than fifty books a year. Reading also shares first place with Television
as the most likely leisure activity.
This survey points to the underreported fact that reading is still a
cornerstone of many people’s lives. Just yesterday, I was purchasing the most
recent Mark Billingham novel and I took the time to check out the other
offerings on the shelves. Copies of the H.G. Wells work “War of
the Worlds” were featured prominently to coincide with the release
of the movie featuring Tom Cruise. Displays with “Lord of the Rings” and “Hitchhiker’s
Guide to the Galaxy” were located throughout the store. As I picked
up my copy of “Lifeless”, I also noticed a rather large selection
of “CSI” novels close by.
This reminds me of how many times I have heard people tell me how
a movie or television show compares to the book it was based on.
While some people
are aghast at the idea that people go to movies instead of reading
books,
I submit to them that the movies bring people to the books as well.
I remember how, following the release of movie “Fellowship of the
Ring” that sales of the “Lord of the Rings” books dramatically
increased. Television and Movies can spur interest in reading that too
many people discount. While few would argue that “CSI” novels
are great works of fiction, their existence points to the fact that once
people feel a connection to characters they will seek out these characters
in whatever medium they can be found in.
Books, Television and Movies are all complimentary mediums where
interest in one can spur interest in the others. When you have
a compelling
story, people will always want more of the characters they love.
Just ask any
reader of Star Wars novels who has seen all six movies but has
read more than sixty novels. Reading will never truly decline; we
just
need to look
in the right places. |