I never wanted to be an industry insider. Oh sure, I have gone to my share
of book launches and readings, met a number of best-selling authors and
have spoke to numerous industry people. But I never wanted to be one of
those guys who wanted to talk and be seen with the right people.
I was recently told I’m doing it wrong. Each issue of Spinetingler
goes out with little fanfare. I was told to promote it in the right places.
For a magazine to succeed, the ‘right’ people need to be talking
But yet we have built an impressive readership for the magazine without
I track incoming stats to see where people are coming from and though
the magazine has been mentioned by very important websites and blogs,
these hits represent only a small faction of where the hits are coming
In fact, the majority of visitors come directly to the site without following
It makes me wonder about just how influential the ‘right’ people
are. I know a number of people who I think are highly influential but
this influence most often doesn’t extend beyond a few hundred people.
The average reader doesn’t seek out the ‘right’ people
before making a decision. Why? Because they have their own right people:
their friends and family.
Maybe these are the right people to be concerned about. Give the readers
what they want and leave the politics to the politicians.